Household Data is the bridge between privacy-safe digital marketing and physical, address-level reach. Where third-party cookies are disappearing and broad digital audiences are losing accuracy, the household becomes the most stable unit you can target. Drimble's US Household Data set covers residential addresses across all 50 states and is refreshed monthly — designed for direct mail, connected TV, hyperlocal display and AI-driven local media planning.
What is a household record
Each household record is keyed to a verified US residential address: street, unit, city, state, ZIP+4, county, census tract and geocoordinates. We attach property attributes (single-family, multi-family, condo), occupancy status and area-level signals such as median income band and dominant household composition.
Personal identifiers are not part of the set — we focus on address-level truth that is safe to license, easy to audit, and durable as identity rules change.
Coverage and refresh
Coverage spans residential addresses in all 50 states, with metropolitan depth aligned to the SpotOn USA local news footprint. The full set is refreshed monthly; high-volatility fields such as occupancy and new construction are reconciled continuously against local sources.
Every record carries a 'last verified' date so campaigns and downstream models know exactly how fresh the input is.
Use cases that beat broad digital
Direct mail and door-drop campaigns use Household Data to suppress vacant or commercial addresses and to weight delivery by area income or housing type. Connected TV teams use ZIP+4 and tract-level signals to plan local creative variants. Hyperlocal display and native — including SpotOn USA inventory — use the data to set radius targeting around a store, dealership or job site.
Insurance, energy and home-services advertisers use household attributes (building type, year built, occupancy) to focus spend on addresses that look like a real customer, not a generic ZIP-wide audience.
Why this beats cookie-based targeting
Cookies and mobile IDs degrade. A residential address does not. Household Data lets you anchor measurement, suppression and frequency capping on a unit that survives browser changes, OS updates and privacy regulation.
Combined with our Company and Property data, it gives marketing teams a single 'place truth' across B2B and B2C — which is exactly what local AI assistants increasingly use to answer 'who serves my street?'.
