B2B roadmap

    The B2B prospecting roadmap

    One data street from first strategy session to closed deal. Every stage below shows what we build, which data feeds it, what you get back and how we measure it — Strategy, Data analysis & lookalikes, Outreach and the Prospecting platform.

    1. Strategy
    2. Data analysis & lookalikes
    3. Outreach
    4. Prospecting platform

    Stage 01

    Strategy

    Define the ideal customer profile and the addressable market before anyone sends a single message.

    What we do

    • Workshop your ideal customer profile: sector, size, region, decision-maker roles
    • Size the addressable market against our company and director registers
    • Prioritise segments on fit, reachability and buying signals

    What you get

    • ICP definition
    • Segment list with volumes
    • Channel and messaging plan

    Data we use

    • Company registers
    • Director & role data
    • Location intelligence
    • AI search demand data

    How we measure it

    Addressable accounts per segment and expected reply rate.

    Go deeper

    Stage 02

    Data analysis & lookalikes

    We analyse your customer data and hunt down lookalikes of your ideal customer in our registers.

    What we do

    • Import and analyse your existing customer file: sectors, sizes, regions and roles
    • Profile your best customers to see what your ideal customer looks like in data
    • Match that profile against company and director registers to find lookalike prospects

    What you get

    • Customer profile analysis
    • Lookalike prospect list
    • Market coverage report

    Data we use

    • Your customer file
    • Company registers
    • Firmographics
    • Match & dedupe engine

    How we measure it

    Lookalike matches found and their fit against your current customer base.

    Go deeper

    Stage 03

    Outreach

    Turn segments into campaign-ready sequences across email, LinkedIn and ads.

    What we do

    • Export enriched, campaign-ready segments with contacts and roles
    • Build multi-step sequences per segment and per persona
    • Route replies and interest signals straight into your CRM

    What you get

    • Sequenced campaigns
    • CRM-ready exports
    • Reporting per segment

    Data we use

    • Enriched contacts
    • Firmographics
    • Intent & activity signals
    • Suppression lists

    How we measure it

    Reply rate, meetings booked and cost per qualified conversation.

    Go deeper

    Stage 04

    Prospecting platform

    Select prospects yourself and dive into the detail whenever you need it.

    What we do

    • Filter on sector, region, size, role and buying signals
    • Open detailed company reports: directors, financials, locations, filings
    • Use GenAI search and APIs to push data into your own stack

    What you get

    • Saved lists & alerts
    • Detailed company reports
    • API and export access

    Data we use

    • 73k+ places
    • Company & director records
    • Signals: news, jobs & website changes
    • GenAI search index

    How we measure it

    Lists built, exports used and pipeline sourced from the platform.

    Go deeper

    Start anywhere on the street

    Most teams start at Strategy, but you can plug in at any stage: take only the content, only the outreach, or go straight into the platform and select prospects yourself.