The Content Marketing Handbook is a practical, opinionated guide to building a content programme that compounds. It distils what we have learned from running editorial operations across Drimble's portfolio of media and B2B brands.
What is inside
Sixty pages across three sections: Strategy (positioning, audience, distinctive voice), Production (formats, cadence, editorial workflow, quality bar) and Distribution (organic, paid, partnership, syndication and AI-search readiness).
Who it is for
Marketing leaders building or rebuilding an in-house content function. Founders who suspect their content is underpowered. Editors who want a shared vocabulary with their commercial peers.
What you will be able to do after reading it
Define a content strategy on one page. Set a publishing cadence the team can sustain. Brief writers and designers without rework loops. Distribute every piece across at least five channels. Measure impact in revenue terms.
How to get it
Subscribe to receive the Content Marketing Handbook by email. We also send a short monthly note on what is working in modern marketing — no fluff, easy to unsubscribe.